Looking to syndicate your content? Well, it’s now easier than ever to do so. Watch this weeks Hard Facts and learn how Facebook and Instagram and changing how we share our stories.

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Apple is changing the way they’re tracking users information, and it may mean big changes for how you view your conversions. Not sure if your accounts are still tracking conversions correctly?   What do you think of the changes Apple is making? Email me at HardFacts@ppadv.com and let me know your opinions! 

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Failure is a fact of life. Don’t let this scare you though; failing is not the end of the world. Failure is an opportunity for personal and professional development and a chance to learn from our experiences. Failing allows us to see our strengths and weaknesses, and grow upon them. Sometimes we’re just not good […]

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Still trying to figure out which way to film your Facebook videos? Then maybe it’s time to move your efforts over to another social platform… LinkedIn.  As a newly added capability, video on LinkedIn allows you to not only use this visual medium to promote your content for up to 10 minutes, film vertically or […]

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In this week’s Hard Facts, I’m talking about different ways to capitalize on major events. Events that gain mass media coverage provide the perfect opportunity to gain awareness for your business. It’s also a chance to connect with your community and partner with local businesses to cross promote one another.

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Are you building relationships and leaving a good impression with your clients? A little something extra can go a long way when it comes to the experience your clientele walks away with after working with you. In this week’s Hard Facts I’ll be sharing ideas of how you can turn a transaction into a relationship.

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Recruitment and hiring are two things that are often mistaken for one in the same. As a business owner or manager within an organization, it’s important to know these differences and understand how they influence your process. At the end of the day, recruiting top-notch talent is something we all want to do. Watch this […]

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We need to talk — but when it comes to talking to our customers, we have to do it on their terms. This week on Hard Facts, I’m talking about an update that will increase your call to actions and let you have discussions with your customers the way they want to.

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Okay, it’s time to be real and talk about one of the inevitable struggles of business: employee turnover. It’s going to happen, and it’s going to be difficult, but if you’re a man (or woman) with a plan, you can overcome it and emerge from it even stronger as a company. This week on Hard Facts, […]

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