Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. Known for customer-focused campaigns, Potratz uses data-driven strategies to grow a client’s brand. With a wide array of services including paid search, web design, video production, and email marketing, Potratz is able to create individualized campaigns tailored to client-specific needs.


On the corner of Lafayette and Liberty Street is a building with walls painted yellow and green and orange. Inside these walls lives and breathes a company who thrives on the passion to build a brand. While we may be small in size, our services are tremendous. From our home in historic Schenectady, New York, our services have reached clients all across the continental U.S., Canada, and across the ocean to Denmark. We’re all-inclusive, with offerings of a wide range of marketing services. With an expansive knowledge of social media strategies, traditional advertising, analytics, and over 14 years experience in digital advertising, we’ve come to be so much more than just an “agency”.

When we began as a digital agency in 2003, in a mere 1,700 square foot office in the heart of the Electric City, nobody was interested in what we had to say. Imagine being a digital agency in 2003, where the most popular tools for the world wide web included AskJeeves and Getting Potratz Partners Advertising off the ground took dedication and resilience, as Paul Potratz pitched his business over and over, taking rejection in stride as potential clients could not fathom the idea of investing in digital. Turns out, he was on to something. The digital world has come a long way since 2003, and at Potratz we’re proud to say that since inception we’ve had digital marketing in our blood.


There is no project too small or too large at Potratz. Our resolve to succeed determines the projects we take on, and we take on projects that allow us the opportunity to stretch our talents and explore new avenues. At the forefront, we are a digital marketing agency with a focus on brand development for the automotive marketplace. Our agency thrives on using actionable data to analyze digital performance and determine a customer focused strategy in display and search advertising. However, we take our digital services one step further, offering paid social media marketing and marketing automation.

Our experience in automotive advertising has given us the platform to discuss things like buyer behavior and digital marketing on stages across the globe. Our work and innovations have been printed on the pages of the New York Times, Wall Street Journal, Forbes, and Automotive News. We’ve had the privilege of building campaigns for major corporations, like J.D. Power,Toyota Canada, and Upstate Acura Dealership Association, as well as smaller, local businesses. All the while we’ve continued to grow our services and skills, propelling our company further into web development, prompting the addition of an in-house web team offering responsive, custom website design. Our growth has also spurred the development of a versatile design and production team, moving us to a much larger 27,000 square foot office, with a drive-in video studio large enough to fit 2 vehicles. Our talented team not only offers graphic design, radio, and video production, but content creation and consulting services as well.


Automotive Advertising is a puzzle with a thousand moving pieces and at any given time the picture can change drastically. Our account services team thrives on moving pieces, excited about the fast-paced nature of the business. The advertising strategies that we create have proven successful, and that’s because we don’t just cover all the bases. Our account managers and digital performance managers find the right combination of mediums that are customer focused, reaching the high value prospects that will ultimately get your business the highest return on investment. We put the pieces together with a grander, cohesive image in mind using analytics to create benchmarks in order to ensure that our advertising is not just spraying and praying, it’s strategic and impactful, positively affecting your bottom line.

Our dealership clients have come to expect a high caliber of work from their team here at Potratz and we strive to deliver that every single day. Development of brand strategy and use of creativity are among our strengths, but it is the partnership with our clients- who are willing to push the boundaries and are comfortable being uncomfortable, that allow us to create and implement the marketing campaigns that continue to build their businesses.


Any vendor can take on a client, distribute ideas, spend money, and push advertisements into the universe. That’s not what we do. We’re looking for a partner. We advise clients who possess the ability to accept change. We know change is the catalyst for growth and ultimately that is the end goal in business. The right client does not just want to follow the trends and get engrossed in the buzzwords, but rather, craves to develop a brand utilizing specialized strategies identified just for them.


We don’t just take on clients without a conversation. Our digital, traditional, and web services demand your attention, but we want to ensure we’re the right fit for you, and you are the right fit for us. As a boutique agency, we limit the number of clients we take on, striving to cultivate one-on-one experiences and strong relationships, we grow our client base as we grow our team. Think we are the right fit? Let’s have a conversation.

Call us at (518)631-5505