Who is Samantha Cunningham Zawilinski?

Samantha is known as the Millennial Intrapreneur, working to create innovative technology and solutions for Potratz clients. Samantha has a passion for the details and enjoys building creative solutions out of hard data. As President of Potratz, Samantha’s unique ability to break down complex plans into actionable bites ensures that the company can implement advanced strategies and tactics seamlessly both internally and for its clients.

Samantha oversees campaigns involving virtually every form of media available and does so for clients across North America. She always takes advantage of assessing obstacles from every angle, offering a broad, integrated, and independent perspective backed by mountains of data before diving in.In 2018, her accomplishments led to her naming on the Top 40 Under 40 list by a national publication, AutoRemarketing. Samantha’s views are to the point and based on Hard Facts. You can see her style, and knowledge in her video show, Hard Facts.

Call Samantha now to have a 15 minute chat about your unique business and what goals you’re looking to achieve.

Who is Sarah Brewer?

Sarah is creatively driven with a uniquely strategic mindset. She enjoys pushing the boundaries of what can be achieved by coming up with innovative solutions and strategies. Her drive to explore new avenues and think outside the box serves her well as a Digital Marketing Strategist at Potratz. In this role, Sarah implements creative strategies into clients digital and social channels to increase engagement, drive conversions and to convert followers into customers.

Sarah’s need for exploration goes beyond her digital work, you will find her hiking in the Adirondacks, working towards becoming a 46er, or taking up a new hobby such as fly fishing. She is constantly challenging her own personal boundaries, seeking opportunities and potential for growth, and asks her clients to do the same.

If you’re ready to transform your digital and social presence, make sure you have a sense of adventure packed and ready to go!

Call Sarah now to have a 15 minute chat about your unique business and what goals you’re looking to achieve.

Who is Paul Potratz?

Paul’s passion is arming business owners with the skills to be confident and flexible when handling even the most daunting of business challenges and makes it his mission to help owners transform their business through proven plans!

As the Owner of Potratz, Paul is a self-employed risk-taker, rain-maker, promoter, thinker, proprietor and problem solver. Being a business owner is in his blood. Paul’s father owned a business and Paul spent years watching and working alongside him. It was there where he fell in love with the idea of helping business owners.

Paul takes his passion to business owners; sharing his knowledge, mistakes and all, with others to help them grow. He knows there’s always work to be done, improvements to be made and obstacles shatter using Proven Plans.

Call Paul now to have a 15 minute chat about your unique business and what goals you’re looking to achieve.

Who is Dana Donnelly?

Dana is the person you go to if you want an answer to your problem. Never dwelling, her outlook on challenges or setbacks is: she can’t change what’s already happened but she can influence what’s to come next. She loves a logic-based challenge which serves her well as Potratz’s Senior Marketing Automation Specialist. She oversees all marketing automation projects within the company, concepting, testing, planning and implementing automated strategies for both clients and Potratz.

Dana is a puzzler at her core, never overlooking any detail and always obsessing with finding the best solution. A scan of her phone will show puzzle game apps she admittedly is addicted to, along with hundreds of pictures of her meticulously trained dog, Koda.

From her dog training and professional work, Dana has learned that the path forward is not always the one you expected to take, but if you trust the plan and your abilities you will drive real results.

Call Dana now to have a 15 minute chat about your unique business and what goals you’re looking to achieve.

Who is Christy Potratz?

Christy is the architect and initiator of the Inverted Pyramid within our organization. After spending years in management in the banking industry and working within the confines of the top-down management organizational style, she knew there was a better way to improve company profitability, communication and clarity that builds an agile company capable of surviving fierce competition or economic downturn.

Her scrappy, never-quit attitude and ability to empower others by giving up control to gain more control has allowed us to compete and beat companies 5 to 10 times our size. She is an avid equestrian and one day while working with a misbehaving horse, she had an aha moment. She approached the situation as if she was working with a team member or customer by giving up control to gain more control.

She tested her theories with team members within Potratz and it worked, marking the very start of our Visionary Leadership Program for companies throughout the Northeastern United States. Employees of companies come to Christy’s farm to learn from horses and leave as teams that are agile, empowered and have a strong sense of ownership in what they bring to their company.

Christy is on the Board of Directors for The Girls and Boys Club of Schenectady and the Entrepreneurs Organization where she uses her expertise on visionary leadership to help more businesses succeed and prosper.

Call Christy now to have a 15 minute chat about your unique business and what goals you’re looking to achieve.

Who is Mike Lemery?

Mike is a Senior Video Producer who has been working in the industry for over 12 years as video producer, shooter and editor. He learned early in his career to get the best shot, sometimes you have to get a little dirty. Mike has been known to do whatever it takes to make sure we get that perfect shot.

Mike has a great talent for taking your idea or business and turning into a moving and cinematic visual. He has worked on numerous projects that have won awards, such as Telly’s and Addy’s and was also a finalist for the Nat Geo Wild to Inspire competition for his work filming Bald Eagles. Mike never lets weather get in the way of his vision whether that’s carrying a Movi in 90 degree heat accross Florida beaches or getting a shot of Bald Eagles catching fish in below zero temperatures in New York. His experience and passion ensures that clients look their best and their ideas come to life on screen.

Call Mike now to have a 15 minute chat about your unique business and what goals you’re looking to achieve.