Promoting Lifestyle Over Price
Customers are so used to being sold to based on price and product. It all seems like white noise to a person who may be looking to buy. Rarely do we see a business selling to a customer based on his or her lifestyle needs and desires.
It’s as simple as knowing your demographic and understanding the mentality of your shoppers. Samantha explains exactly how you can sell to you customers based on their lifestyle on this episode of Hard Facts.