Using Snapchat In Your Marketing
Want a younger population to target?
Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat and how it can creates a stronger brand through social engagement.
Snapchat lets you easily talk with friends, view Live Stories from around the world , and explore news in Discover.
As business owners, an advantage of using Snapchat is that you can use it to promote yourself, as well as, help promote your product or your brand.
You need to start with one thing: creating an account and working to engage followers on the platform.
The following three tips are a great starting point to getting your brand engaged with user’s on Snapchat:
1) Tease Snapchat on other social networks you’re currently active on
2) Post exclusive content via Snapchat
3) Create a unique Snapchat code to encourage others to follow you
Launching a full-size ad campaign is just too expensive for small to medium sized businesses, but, one of Snapchats easy to use features On-Demand Geofilters, provides you two easy to use options:
1) People and a Business
2) Larger radius 20,000-5,000,000 square feet; you’ll likely want to use to promote your brand due to strict guidelines and an approval process.
Pricing for Snapchat’s On-Demand Geofilters is based on your date range and location size.
On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever.