by Juliana Warren Graphic Design is important for your business. Using professional designs is a part of creating a successful company and marketing strategy. These images are usually displayed online and in traditional advertising as well, such as newspaper flyers or television commercials. If you have none, or not-so-great graphics, you could lose business opportunities […]

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by Erin McNamara We’ve been going live for years, whether it be on Saturday nights or with Regis and Kelly. But in 2016 there was a new kind of live that was taking over. The year started off with the growing popularity of Facebook Live and rounded out with the unveiling of a similar feature […]

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by Juliana Warren You can capture an audience for your business with thumb-stopping creative and graphics on Facebook, Instagram and Twitter. The purpose of thumb-stopping advertisements are for consumers who are scrolling through their news feeds to stop at your ad because it was visually appealing. They will then examine it more to see if […]

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by Erin McNamara I don’t know a world without emails. In fact, I’m pretty sure I have at least 4 email addresses to my name at this point. While checking my inbox has become a daily ritual in my life, I’ve never really considered exactly where my emails are coming from. That is, until my […]

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by Stephanie Bailey Customer service is one of the most important things for businesses. If your customer service is not up to par, people will leave and go elsewhere. So it is important to routinely evaluate your customer service. One effective way of doing this is by completing a mystery shop. When I first started, […]

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by Juliana Warren I have learned many different advertising and marketing tactics and skills while in the Apprenticeship Program at Potratz. Even though it has only been a couple of weeks, I have learned about account management, digital performance, Google Adwords, copywriting, social media, email marketing, website design and more! Retargeting is one of my […]

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by Erin McNamara   WHAT IS A GIF? If you’re on any social media, the odds are you’ve seen or maybe even used a GIF in your lifetime. Although it is commonly debated how GIF is actually pronounced (is it pronounced ‘jiff’ or ‘giff’? The world may never know) there is no debating that these […]

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Written by: Stephanie Bailey We have all heard the saying that slow and steady wins the race. However, that isn’t really the case when it comes to loading speed on mobile sites. Slow loading time is one of the biggest reasons that consumers leave mobile sites. 53% of people will leave a mobile site if […]

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What Are Conversions & Why Do They Matter To Automotive Dealers A business’ digital presence is more important now than ever. Aside from providing basic necessities, like information about products and services, websites also offer the opportunity to drive sales and get to know the customer better. In order to determine how your website is […]

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What Black Friday Taught Us About Automotive Marketing Online sales for Black Friday topped out at $3.34 Billion; up 21.6% since 2015. Let that sink in for a minute. The prediction was $3.05 billion, which would have been just an 11.3% increase over 2015. This means sales were up almost 10% from what was predicted. […]

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