Don’t get caught up in the post-holiday blues! You’re definitely not alone. We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you’re not pacing to meet your monthly sales goal. There are so many ways you can boost […]

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by Juliana Warren I have learned many different advertising and marketing tactics and skills while in the Apprenticeship Program at Potratz. Even though it has only been a couple of weeks, I have learned about account management, digital performance, Google Adwords, copywriting, social media, email marketing, website design and more! Retargeting is one of my […]

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by Erin McNamara   WHAT IS A GIF? If you’re on any social media, the odds are you’ve seen or maybe even used a GIF in your lifetime. Although it is commonly debated how GIF is actually pronounced (is it pronounced ‘jiff’ or ‘giff’? The world may never know) there is no debating that these […]

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Written by: Stephanie Bailey We have all heard the saying that slow and steady wins the race. However, that isn’t really the case when it comes to loading speed on mobile sites. Slow loading time is one of the biggest reasons that consumers leave mobile sites. 53% of people will leave a mobile site if […]

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What Are Conversions & Why Do They Matter To Automotive Dealers A business’ digital presence is more important now than ever. Aside from providing basic necessities, like information about products and services, websites also offer the opportunity to drive sales and get to know the customer better. In order to determine how your website is […]

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What Black Friday Taught Us About Automotive Marketing Online sales for Black Friday topped out at $3.34 Billion; up 21.6% since 2015. Let that sink in for a minute. The prediction was $3.05 billion, which would have been just an 11.3% increase over 2015. This means sales were up almost 10% from what was predicted. […]

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3 Ways to Improve Customer Search Bar Satisfaction on Automotive Websites Over the past several years, consumers have been using more and more web based platforms to shop for the goods and services that they require. Paralleling this shift has been one towards users frequenting websites from their phones and other mobile devices. Other than […]

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The Importance of Mobile Optimization DLD websites will make sure your business page is optimized for both computers and mobile devices! Many people only worry or think about the user experience for computers, but it’s very important to have your website optimized for mobile devices as well. Mobile devices make up over 50% of website […]

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