by Erin McNamara Networking has developed a reputation, often met with shrugs and groans from those asked to participate. For some people, networking is an anxiety provoking word that leaves a person frozen in their tracks. For others, it comes more naturally, but usually means a stuffy few hours making small talk with strangers. The […]

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by Erin McNamara Growth has a variety of meanings. You can grow up, grow into, or even grow out of people, places, and things. In business there is always the possibility of decline, or even remaining stagnant. In an environment where anything can happen, it is your decisions as an owner, manager, or principal decision-maker […]

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by Erin McNamara When competition is steep and money is on the line marketers look to guerilla marketing to meet the client’s advertising needs. Why? Because guerilla marketing is innovative, unconventional, and often low-cost with the ability to draw exposure at a rate unlike traditional or digital advertising. Guerilla Marketing can come in many different […]

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Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding […]

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by Erin McNamara Take a moment and consider what the most valuable thing in your life is. Often times it’s not a thing at all, but rather a who, a place, a memory. When defining value in everyday life it’s not cut and dry, and it’s certainly not the same for everyone. Think about your […]

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by Juliana Warren Pinterest is a platform that can be used on both your website browser or in an app that you can download to your mobile device. It is a free way for users to upload, save, sort, and manage images and website links that gather in groups called pinboards. These can contain a […]

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by Juliana Warren Professional photography is an important part of running a successful business. People are visual by nature and make first impressions based on the images we view. Good images in your marketing strategy will help to increase brand awareness and make your product stand out. Start using professional photography for your business today! […]

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by Juliana Warren Create the perfect Facebook ad by marketing a great design to your target audience. Use what is currently trending to your advantage. Knowing what has worked for others will help you to build a successful campaign for your business. Processes always change so it is good to keep on top of them […]

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by Juliana Warren Many businesses face a 1st quarter sales slump at the beginning of the year. The holiday rush leaves many shops and businesses in disarray, so it is important to make sure yours is attractive to shoppers. You should also know who you are targeting and have a clear plan of action. There […]

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by Juliana Warren Graphic Design is important for your business. Using professional designs is a part of creating a successful company and marketing strategy. These images are usually displayed online and in traditional advertising as well, such as newspaper flyers or television commercials. If you have none, or not-so-great graphics, you could lose business opportunities […]

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