David Handy from Sharon Springs Garage asked us; “How do I know I’m allocating the correct spend for Digital vs Traditional campaigns and how do i calculate my ROI on advertising spent more effectively?” Join Paul and Samantha as they answer David’s question on this episode on the Business Breakdown from the Paul Potratz Radio Show […]

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You lose about $20,000 every time you lose an employee.  Join Paul and Samantha as they discuss this topic on this episode on the Business Breakdown from the Paul Potratz Radio Show on 810 and 103.1 WGY or on the iHeart Radio App. Have a business or marketing question? Get your 7 minute consultation by calling […]

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WIX vs Squarespace vs WordPress vs Shopify. What is the BEST DIY Website Builder? Join Paul and Samantha as they answer Cindys question on this episode on the Business Breakdown from the Paul Potratz Radio Show on 810 and 103.1 WGY or on the iHeart Radio App. Have a business or marketing question? Get your 7 […]

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A surge of color. Movement and animations, bobbing and weaving to create a hypnotizing image you can’t look away from. A voice, speaking softly and then building with excitement, telling a story that must be heard. Captivating. Capturing an audience can be done in different ways, but there is one common denominator required — audience […]

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by Audrey Knizek By this day and age, it’s no secret that social media is everywhere. Hashtags appear at the top of our TV screens during awards shows, Facebook has become a means of checking if relatives are safe after a major disaster, and Twitter has become some peoples go to source for breaking news […]

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We have such a talented team here at Potratz, there’s no doubt about that. These individuals, Mike, Joe, and Kurt, create beautiful, branded videos for anything you could ever want a video for. From social media content to television spots and even documentaries! Video is one of the most powerful ways to tell a story […]

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by Nicole O’Bomsawin Many people think email marketing is outdated. It’s really not! Email marketing can skyrocket your campaign into greatness. Seriously. When was the last time you didn’t have your phone on you? These days, people are attached to their phones…and most smartphones have email on them. Writing and sending emails for your business […]

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by Erin McNamara If you sell or service anyone between the age of 18 and 24, your business is interacting with Millennials. In case you didn’t know, Millennials are the largest generational cohort in the United States today, and with that title they’ve become huge influencers when it comes to consumption. A key to communicating […]

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Welcome to 2017, where marketers, researchers, and companies alike now track almost every aspect of consumer purchase decisions. From the ads you see to the coupons you receive, data is the driving force behind it all. With ever expanding resources and technological capabilities, companies and their ad agencies have the increasing ability to better understand […]

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POV Videos: What are they and how do they benefit you? If you’ve heard any news from Paul Potratz lately, you’ve probably heard the term “POV videos” thrown around. But what does it mean? POV videos are point of view videos. It’s like people are watching through the eyes of someone getting ready to drive […]

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