Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding […]

Read more

by Erin McNamara Take a moment and consider what the most valuable thing in your life is. Often times it’s not a thing at all, but rather a who, a place, a memory. When defining value in everyday life it’s not cut and dry, and it’s certainly not the same for everyone. Think about your […]

Read more

by Juliana Warren Many businesses face a 1st quarter sales slump at the beginning of the year. The holiday rush leaves many shops and businesses in disarray, so it is important to make sure yours is attractive to shoppers. You should also know who you are targeting and have a clear plan of action. There […]

Read more

by Juliana Warren Graphic Design is important for your business. Using professional designs is a part of creating a successful company and marketing strategy. These images are usually displayed online and in traditional advertising as well, such as newspaper flyers or television commercials. If you have none, or not-so-great graphics, you could lose business opportunities […]

Read more

by Erin McNamara We’ve been going live for years, whether it be on Saturday nights or with Regis and Kelly. But in 2016 there was a new kind of live that was taking over. The year started off with the growing popularity of Facebook Live and rounded out with the unveiling of a similar feature […]

Read more

by Erin McNamara Google is the center of online advertising. The capabilities across AdWords and Analytics are door-openers in the world of digital marketing. With every search comes an opportunity that should not be missed, the chance for a marketer to reach a customer. As an Apprentice at Potratz I am lucky to have the […]

Read more

by Juliana Warren You can capture an audience for your business with thumb-stopping creative and graphics on Facebook, Instagram and Twitter. The purpose of thumb-stopping advertisements are for consumers who are scrolling through their news feeds to stop at your ad because it was visually appealing. They will then examine it more to see if […]

Read more

by Erin McNamara I don’t know a world without emails. In fact, I’m pretty sure I have at least 4 email addresses to my name at this point. While checking my inbox has become a daily ritual in my life, I’ve never really considered exactly where my emails are coming from. That is, until my […]

Read more

by Stephanie Bailey Customer service is one of the most important things for businesses. If your customer service is not up to par, people will leave and go elsewhere. So it is important to routinely evaluate your customer service. One effective way of doing this is by completing a mystery shop. When I first started, […]

Read more

by Juliana Warren I have learned many different advertising and marketing tactics and skills while in the Apprenticeship Program at Potratz. Even though it has only been a couple of weeks, I have learned about account management, digital performance, Google Adwords, copywriting, social media, email marketing, website design and more! Retargeting is one of my […]

Read more