Blog | Potratz

For as long as there have been companies, there have been executives calling the shots, making those important decisions that turn ideas into commerce. Historically, however, these decisions have been made behind closed doors, distancing management from their own company cultures, as well as their audience. […]

Are you one of the many as of recently who thinks email marketing is on the outs? The popularity of that opinion is no surprise as there’s certainly no shortage of ways for us to communicate with our audience these days. While social options like Facebook messaging and Instagram direct messaging may be the new email, they don’t provide nearly as much opportunity. […]

YouTube hit the cyber scene back in 2005, with its first upload being an 18 second clip of site co-founder Jawed Karim at the zoo. It didn’t take long for it to become the second most visited site on the web, trailing only behind Google, with over 1.3 billion users on Youtube uploading 300 hours of video every minute! Most of that footage has little to do with trips to the zoo […]

Social media platform giants, like Facebook, have already thrown marketers and business owners for a loop. They’re bowing to the concerns of consumers and for good reason; but that has made reaching target audiences increasingly difficult. Content needs to prove its worth before it magically shows up in the feeds of consumers. […]

When was the last time you made a search to find an answer to an inquiry you had and were offered both text link results, as well as relevant videos? Did you click the video over the text links provided? Chances are, you did— as video has an astronomically higher click through rate than any other content format. In a single email alone, adding a video can increase your chance of earning a click by 96%. […]

When it comes to controversial content, podcasts have it in the bag. I don’t mean the media genre itself is particularly racey; I’m talking about the way we consume it as a culture. […]

Instagram is the star child of the social media scene at the moment. Its popularity is on a continuous rise, and the implementation of Instagram Stories mid last year has only amplified that fact. This week— they announced the addition of their latest feature, IGTV; adding long-form video to the platform’s list of can-dos. […]

It’s Official! The contract is signed, The Paul Potratz Show starting June 25th LIVE on 810 WGY WGY 810 & 103.1 and streaming LIVE on the iHeartRadio app or online at WGY.com. […]

Has anyone ever told you, “Wow, you would be a really good salesperson!” Why did they say that? The answer to this question is part of the problem why GOOD leads are being marked “BAD. […]