How A “Face of The Dealership” Can Increase Conversions
Who’s the face in your ads?
If you don’t have a face to your advertising, why not? Using a real person will increase conversion, closing rates, and gross dollars.
Have you ever heard of the term “people buy from people”? When you use a face in display ads, there’s at least a 23% increase in click-through rates because customers feel as if they know you better as a business when there’s a recognizable face.