Welcome to Hard Facts

There are new technology platforms and tools emerging every day, and sometimes it's a challenge to keep up. Samantha Zawilinski covers topics that you need to know, whether it's a new advertising tool or a change in the industry. Tune in to Hard Facts and stay up to date with the latest trends and technologies you can use for your business. Take advantage of these hard facts and turn them into solid strategies for your business!

Event Marketing Strategies – Generate More Leads
Have you ever thrown an event for your brand or business and thought it was more work than it was worth? 😒 Did you put tons of time and energy into creating a fantastic experience for people only to not see that translate into...

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Event Marketing Strategies – Generate More Leads

Have you ever thrown an event for your brand...

How to Increase Engagement and Grow Your Audience

We all know what it’s like to generate ⛰️mountains...

Boomerang vs Mail Track – Which Email Gmail Tracking Tool Is Best

Utilizing email in your marketing strategy is by no...

Top Holiday Campaign Strategies – Free Keywords

For this weeks episode of Hard Facts, it’s what...

Free Scheduling Tool – How to Use Facebook Creator Studio

Tired of juggling between various tools to keep your...

Infographics – What They Are & How To Make Them

Feel like your content hasn’t been catching eyes lately?...

How To Create Email Signature – Professional Email Signature Tool

If you’re like me, you send HUNDREDS of emails...

3 Facebook Hacks – How to Get More Engagement

While summer comes to a close and fall rolls...

Pinterest for Business – How to Update Your Pinterest on Mobile

While we all spend way too much time scrolling...

Facebook Video Hacks – 2019 ThruPlay Update

THERE’S NOT MUCH TIME! This week’s Hard Facts is...

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View Your Website History – Wayback Machine

View Your Website History – Wayback Machine

In this week’s Hard Facts, we’re going WAYBACK! The...

How to See Competitor Ads on LinkedIn

How to See Competitor Ads on LinkedIn

LinkedIn might be a bit late to the party...

2019 Local SEO Hacks – How to Rank on Google

2019 Local SEO Hacks – How to Rank on Google

Is Local SEO a pillar of your marketing strategy?...

Increasing Customer Experiences – Test Driving Your Product

Increasing Customer Experiences – Test Driving Your Product

Do you think it’s better to guide a potential...

Email Subject Line Hack – Vertical Response

Email Subject Line Hack – Vertical Response

Frustrated by lack of success in your email marketing...

How to Earn Your Competitors Customers – Conquesting Hacks

How to Earn Your Competitors Customers – Conquesting Hacks

There’s nothing better than getting your content in front...

The Most Important Part of Your Marketing Strategy – Creative

The Most Important Part of Your Marketing Strategy – Creative

Looking to increase your brand visibility? Your first thoughts...

Common Testimonial Video Mistakes – How to Make Testimonials

Common Testimonial Video Mistakes – How to Make Testimonials

Testimonial videos are the most cost effective way to...

DuckDuckGo for Advertisers – How Privacy Isn’t Bad for Business

DuckDuckGo for Advertisers – How Privacy Isn’t Bad for Business

Privacy isn’t bad for business, despite what we might...

Why You’ll See More DuckDuckGo Traffic in Your Campaigns – Censorship & Search

Why You’ll See More DuckDuckGo Traffic in Your Campaigns – Censorship & Search

Ever check the placements report on your ad campaigns...

How to Be a Strong Leader – #1 Tip All Managers Need

How to Be a Strong Leader – #1 Tip All Managers Need

Let’s be honest– we’ve all had to work under...

‘Why Am I Seeing This Ad’ Facebook Feature Update

‘Why Am I Seeing This Ad’ Facebook Feature Update

Have you ever seen an ad on your Facebook...

Amazon Advertising – Top Takeaways from 2018, Updates for 2019

Amazon Advertising – Top Takeaways from 2018, Updates for 2019

Good marketers need to be on the lookout for...

Chatbots: How they work & why you need them

Chatbots: How they work & why you need them

We live in a world of instant gratification and...

How to Create a Successful Video Marketing Strategy in 2019

How to Create a Successful Video Marketing Strategy in 2019

Wondering how to start 2019 out on the best...

Latest Alexa Update & How It Effects Your Email Marketing

Latest Alexa Update & How It Effects Your Email Marketing

Google is adding some additional skills and tools to...

The Importance of Online Reviews – 5 Tools for Online Reputation Management

The Importance of Online Reviews – 5 Tools for Online Reputation Management

Did you know 88% of all consumers research before...

WEBINARS – Best Softwares & Strategies

WEBINARS – Best Softwares & Strategies

Stop sprinting to create content to stay relevant– grow...

How to Build a PR Strategy to Grow Your Business – 3 TOOLS!

How to Build a PR Strategy to Grow Your Business – 3 TOOLS!

The time for modesty has long since passed and...

How to Earn More Leads With Google My Business & Facebook Offers

How to Earn More Leads With Google My Business & Facebook Offers

Earn More Leads With Google My Business & Facebook...

How to Decrease Your Cost Per Lead

How to Decrease Your Cost Per Lead

While there are many metrics you should keep in...

How to Qualify Leads & Increase Sales

How to Qualify Leads & Increase Sales

You may think I’ve lost it for saying this…....

How to Grow in the Job You Have – Creating Professional Opportunities

How to Grow in the Job You Have – Creating Professional Opportunities

If you’ve ever stayed with a company for more...

How to Collect Customer Feedback & Why You SHOULD!

How to Collect Customer Feedback & Why You SHOULD!

While criticism is often hard to hear, when it...

Instagram Tips! Get Discovered & Build Your Audience

Instagram Tips! Get Discovered & Build Your Audience

Did you know Instagram is one of the best...

Beacon Tech: How It Works & If It’s Worth It

Beacon Tech: How It Works & If It’s Worth It

Do you have a brick & mortar biz but...

Pinterest for Business – How to Set Up Rich Pins and Promoted Pins

Pinterest for Business – How to Set Up Rich Pins and Promoted Pins

When it comes to finding shoppers, Pinterest is the...

Top SEO Tips For Ranking Organically On Google

Top SEO Tips For Ranking Organically On Google

I’ve got a test for you this Hard Facts...

Google My Business Insights – Optimizing Your Google My Business Page

Google My Business Insights – Optimizing Your Google My Business Page

Google My business has just upped their Insights game,...

2018 SEO Hacks for Pinterest | Pinterest for Business Tips

2018 SEO Hacks for Pinterest | Pinterest for Business Tips

If you’re like me, you can spend hours on...

How to Set Up A Pinterest Business Account

How to Set Up A Pinterest Business Account

Pinterest is one of the best platforms for business...

How to Use Pinterest for Business | Tips to Drive More Seasonal Pinterest Traffic

How to Use Pinterest for Business | Tips to Drive More Seasonal Pinterest Traffic

Pinterest is a massively undervalued asset when it comes...

Instagram Hacks – Get More Engagement, Untag & More!

Instagram Hacks – Get More Engagement, Untag & More!

With recent Instagram updates hitting headlines, I focused on...

Schedule Instagram Posts – Best Scheduling Tools for Insta

Schedule Instagram Posts – Best Scheduling Tools for Insta

When it comes to sticking to your Instagram content...

How to Post to Instagram from Your Computer

How to Post to Instagram from Your Computer

Instagram is one of the most popular social media...

How to Keep Your Content Organized | 5 Free Tools

How to Keep Your Content Organized | 5 Free Tools

Creating a content calendar is no easy feat but...

Creating Your Website | What Are The Best Website Plugins & Templates

Creating Your Website | What Are The Best Website Plugins & Templates

If you’re working hard to make noise on social...

How to Reach Your Audience | Real Estate Generational Tools Report

How to Reach Your Audience | Real Estate Generational Tools Report

The National Association of Realtors came out with a...

Action Items for Google Ad Copy: Headline and Description

Action Items for Google Ad Copy: Headline and Description

Attention spans continue to shorten drastically; are you considering...

Knowing When To Hire Employees I Advice for ENTREPRENEURS!

Knowing When To Hire Employees I Advice for ENTREPRENEURS!

When you’re used to working alone or with a...

Email Deliverability Best Practices, Improve Email Deliverability

Email Deliverability Best Practices, Improve Email Deliverability

There is one medium where you can guarantee how...

How to Create a Social Strategy and Content Calendar

How to Create a Social Strategy and Content Calendar

Social can be a hard thing to master when...

3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed by Facebook!

3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed by Facebook!

While consumers are unnerved learned their digital data has...

3 Marketing Automation Must-Knows!

3 Marketing Automation Must-Knows!

When it comes to marketing automation, so often we...

Why Consumer Behavior & Lead Handling Matter

Why Consumer Behavior & Lead Handling Matter

It’s easy to blame our issues on others, particularly...

Pinterest Parents Report Breakdown

Pinterest Parents Report Breakdown

Pinterest’s 2018 Parents Report stated that 81% of parents...

Updates & Features in Youtube LIVE

Updates & Features in Youtube LIVE

Youtube Live is updating its features to make sure...

Twitter Content Crackdown

Twitter Content Crackdown

Like most social media platforms, Twitter has announced new...

How to Create Gmail Catalog Ads

How to Create Gmail Catalog Ads

Capitalize on product-specific, service-specific marketing options, is the name...

How & When to Say NO in Business

How & When to Say NO in Business

You would think uttering a single word wouldn’t be...

How to Get Feedback From Your Leads

How to Get Feedback From Your Leads

This week is all about how to receive quality...

New Video Rollout Feature For Your Google My Business Page

New Video Rollout Feature For Your Google My Business Page

This week let’s talk about a new roll out...

Learn More About Your Customers

Learn More About Your Customers

Are you treating every customer like they’re the same?...

Be a Man With A Plan

Be a Man With A Plan

Okay, it’s time to be real and talk about...

Increase the success of your marketing efforts

Increase the success of your marketing efforts

Wondering how to increase engagement with your content? This...

How are you allocating your advertising budget? 

How are you allocating your advertising budget? 

Are you focusing too much on your efficiencies and...

Is Your Marketing Strategy Practical?

Is Your Marketing Strategy Practical?

Before you go and strategize campaigns that involve AR,...

Your List Size Matters

Your List Size Matters

Worried about size? This update lets you leverage more...

Simple Trick To Increase Click Through Rate

Simple Trick To Increase Click Through Rate

Want to increase your click through rate and engagement?...

Increase Your Advertising Success

Increase Your Advertising Success

Have you thought to yourself before “hmmm I would...

Your Secret Sauce Is Being Stolen

Your Secret Sauce Is Being Stolen

Think you have a leg up on your competitors...

What’s your SMS strategy?

What’s your SMS strategy?

Have you considered utilizing a mobile SMS campaign? Companies...

You’ve got to be a hashtag whore!

You’ve got to be a hashtag whore!

Are you a hashtag whore? Hashtags, when used correctly,...

How safe is your data?

How safe is your data?

Our phones are our lifelines. We store so much...

Don’t Hate… Syndicate!

Don’t Hate… Syndicate!

Looking to syndicate your content? Well, it’s now easier...

Get The Most Out Of Your Videos

Get The Most Out Of Your Videos

In this episode of Hard Facts, Samantha explains how...

Apple is Changing the Way It Tracks Its Users

Apple is Changing the Way It Tracks Its Users

Apple is changing the way they’re tracking users information,...

I want you to fail!

I want you to fail!

Failure is a fact of life. Don’t let this...

Another Reason to Record

Another Reason to Record

Still trying to figure out which way to film...

Eclipse Your Competition

Eclipse Your Competition

In this week’s Hard Facts, I’m talking about different...

That Extra Little Touch

That Extra Little Touch

Are you building relationships and leaving a good impression...

Recruitment vs. Hiring: What You Need To Know!

Recruitment vs. Hiring: What You Need To Know!

Recruitment and hiring are two things that are often...

Facebook Messenger 2.1

Facebook Messenger 2.1

We need to talk — but when it comes...

Be A Man With A Plan

Be A Man With A Plan

Okay, it’s time to be real and talk about...

Did you create a shady competition?

Did you create a shady competition?

Have you ever gone to enter a contest through...

Who are you really talking to?

Who are you really talking to?

How we talk is the future and no I...

How to Create Efficiencies

How to Create Efficiencies

Are you looking for new ways to create efficiencies...

Let’s catch up.

Let’s catch up.

  We’ve been getting a lot of questions about...

DIY: Optimizing Your Campaign

DIY: Optimizing Your Campaign

Stop pouring money into your Google AdWords campaign. It’s...

Optimizing Your YouTube Channel

Optimizing Your YouTube Channel

Watching TV on YouTube is something that’s been trending...

Get Discovered with Instagram Stories

Get Discovered with Instagram Stories

Instagram has rolled out location tags and hashtags within...

Setting Up Your Facebook Event

Setting Up Your Facebook Event

Planning an event soon? If so, creating a Facebook...

How to Use LinkedIn Lead Generation Ads

How to Use LinkedIn Lead Generation Ads

We’re familiar with Facebook Lead Generation advertisements, but now...

How to Safeguard Your Content

How to Safeguard Your Content

Someone reposted your Facebook video? Now you can take...

How to Create Facebook Live Contributers

How to Create Facebook Live Contributers

Ready to make your Facebook Live game even stronger?...

Start Tracking Your Results!

Start Tracking Your Results!

Do you measure up? We spend so much money...

How to Advertise on Instagram Stories

How to Advertise on Instagram Stories

Are you missing your opportunity to engage with your...

How YouTube TV Can Help Your Business

How YouTube TV Can Help Your Business

Chalk this up as a win! YouTube TV has...

Is Your Business Tangible?

Is Your Business Tangible?

We talk a lot about how you can merchandise...

How Influencer Marketing Increases Sales

How Influencer Marketing Increases Sales

Influencer marketing. It’s an affordable way to get your...

How to Use Snapcodes

How to Use Snapcodes

QR Codes are dead…right? Nope! With the new Snapcodes,...

How to Market with Pinterest Search Ads

How to Market with Pinterest Search Ads

Great news! Pinterest is now testing search ads with...

How To Utilize Dynamic Facebook Ads

How To Utilize Dynamic Facebook Ads

So, let’s talk about the future of dynamic Facebook...

Lights. Camera. Click. Action!

Lights. Camera. Click. Action!

So many times we talk about using video to...

Keeper of the Code

Keeper of the Code

Have you ever heard of Google Tag Manager? If...

How to Use Google Tag Manager

How to Use Google Tag Manager

Have you ever heard of Google Tag Manager? If...

How to Add Value to Your Marketing Campaign

How to Add Value to Your Marketing Campaign

In this episode of Hard Facts, Samantha was on...

How to Advertise Through Facebook Live

How to Advertise Through Facebook Live

Are you creating advertising opportunities in your Facebook Live...

Video SEO

Video SEO

Have you ever wanted to increase the number of...

How To Increase YouTube Video Views

How To Increase YouTube Video Views

Have you ever wanted to increase the number of...

Text Me!

Text Me!

Have you heard of text message extensions? With Google’s...

Start Texting Your Customers!

Start Texting Your Customers!

Have you heard of message extensions? With Google’s new...

How to Optimize for Voice Search

How to Optimize for Voice Search

It’s not enough to think about optimizing for desktop...

Get Amped Up

Get Amped Up

Think about your mobile search experience. What bothers you...

How to Optimize Your Open Rates

How to Optimize Your Open Rates

Did you know subject lines framed as questions get...

Find the Right Fit with LinkedIn

Find the Right Fit with LinkedIn

LinkedIn is making moves to be one of the...

How to Take Responsibility for Your Business

How to Take Responsibility for Your Business

Let’s get serious. Stop being so irresponsible with your...

Is Bing Better Than Google?

Is Bing Better Than Google?

You can’t Bing like you Google. What we mean...

Instagram VS Snapchat

Instagram VS Snapchat

Have you seen Instagram’s new rollout? In an attempt...

How to Provide Value on Facebook

How to Provide Value on Facebook

What are you doing on Facebook to provide value?...

How To Benefit From Pay-Per-Click

How To Benefit From Pay-Per-Click

Have you seen these 2 features that Google has...

Should you compare yourself to your Competitors?

Should you compare yourself to your Competitors?

This week on Hard Facts – you have to...

Promoting Lifestyle Over Price

Promoting Lifestyle Over Price

Customers are so used to being sold to based...

What’s the Deal With Google RankBrain?

What’s the Deal With Google RankBrain?

Since 2015, Google has been using something called Rankbrain,...

How to Create Urgency and Increase Sales

How to Create Urgency and Increase Sales

Have you ever gotten an email from a retail...

It’s About Damn Time!

It’s About Damn Time!

Finally… Google has recently wrapped up two new updates....

How to Track LinkedIn Conversions

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social...

How to use Google User Explorer

How to use Google User Explorer

Google’s User Explorer lets us identify individual users by...

How to use Twitter to Grow Your Brand

How to use Twitter to Grow Your Brand

As a business, you should always be searching for...

How To Be… Everywhere!

How To Be… Everywhere!

You have to be everywhere, but how do you...

Can Facebook Instant Articles Help Your Business?

Can Facebook Instant Articles Help Your Business?

Why are Instant Articles beneficial? Facebook provides a guide...

Tips To Capitalize On Your Blog

Tips To Capitalize On Your Blog

Has your blog reached its greatest potential? Your blog...

Are You Exploring User Engagement?

Are You Exploring User Engagement?

Do you know how your customers engage with your...

Marketing Tips: Facebook Video Search

Marketing Tips: Facebook Video Search

Facebook’s newest video search feature could reinvent the way...

How To Use The Google Analytics 360 Platform

How To Use The Google Analytics 360 Platform

Google has a new robust analytic platform so you...

Using Snapchat In Your Marketing

Using Snapchat In Your Marketing

Want a younger population to target? Snapchat is a...

Pin This To Your Marketing Strategy

Pin This To Your Marketing Strategy

You’re not using your entire tool box. When developing...

Your Ad Space is Disappearing

Your Ad Space is Disappearing

Stay on Top of the Google Search Page What...

Using Digital Body Language to Start the Conversation

Using Digital Body Language to Start the Conversation

Don’t wait for a form fill before you reach...

Live Streaming Video: Battle of the Brands

Live Streaming Video: Battle of the Brands

Which Service is Best for You? Between Facebook Live,...

Have You Dropped One Yet?

Have You Dropped One Yet?

The Secret to Boosting Sales and Service Leads On...

Throw Away Your Thank You Page

Throw Away Your Thank You Page

You’re probably spending a lot of time and energy...

Is it Geo-Fencing or Geo-Targeting?

Is it Geo-Fencing or Geo-Targeting?

Is it Geo-Fencing or Geo-Targeting? Every robust marketing strategy...

You Need an Online Parts Store for 2016

You Need an Online Parts Store for 2016

Get your integrated parts store on your website. It’s...

Don’t Wait!

Don’t Wait!

Use scarcity and abundance to increase your conversions and...

Don’t Meet and Not Meet Your Goals

Don’t Meet and Not Meet Your Goals

35-50% of your time is wasted by ineffective meetings....

How to Sell Cars on Instagram

How to Sell Cars on Instagram

4 Keys to Success on Instagram Want to sell...

Data Mining 101

Data Mining 101

Get the lowdown on how you should be getting...

Google Has Changed Again

Google Has Changed Again

Googles latest changes will have you staying ahead of...

Don’t Ignore Me

Don’t Ignore Me

Most consumers read local business reviews online before purchasing...

Do You Have Any Plans?

Do You Have Any Plans?

Let’s evaluate your strategy! Now is the time to...

Are You a Match?

Are You a Match?

Your clients should fit perfectly with your dealership. Customers...

Capture Missed Opportunities

Capture Missed Opportunities

How can your call tracking platform help you meet your sales...

How To Increase Conversions By 80%

How To Increase Conversions By 80%

1 Tip to Boost Your Conversion You’ll kick yourself...

Why Aren’t You Responding?

Why Aren’t You Responding?

Get your customers to fill out your surveys! Do...

Developing Content To Generate Sales

Developing Content To Generate Sales

Use your content! Many dealers aren’t taking advantage of...

Get Serious About Your Showroom

Get Serious About Your Showroom

How much money is your showroom making you? All...

How Well Are You Rated?

How Well Are You Rated?

Have you heard the news? Facebook will soon allow...

This Is Exactly What We’ve Been Looking For

This Is Exactly What We’ve Been Looking For

Find what you’ve been looking for! Facebook is the...

I Got Retargeted

I Got Retargeted

You should be using dynamic retargeting if you’re not...

Is Your Beacon On?

Is Your Beacon On?

Beacons are a new technology that combines your digital...

We’re Going Live, Are you?

We’re Going Live, Are you?

On this week’s Hard Facts, we’re going live! Facebook...

What Is Your Gameplan?

What Is Your Gameplan?

You spend a lot of time in meetings and...

Do You Care?

Do You Care?

You lose sales when your customers don’t think you...

Take the “How-To” Challenge

Take the “How-To” Challenge

70% of all videos online contain “How-To” in the...

Three Tools To Drive Car Sales

Three Tools To Drive Car Sales

79% of sales people that use social media outsell...

Rumor Alert!

Rumor Alert!

Google has new targeting options! On this week’s Hard...

No Need To Panic

No Need To Panic

Don’t panic! Now that YouTube is giving customers the...

Is It Time To Break The Mold?

Is It Time To Break The Mold?

Break your routine! It can be difficult – but...

Here’s A Last Minute Tax Season Strategy

Here’s A Last Minute Tax Season Strategy

Need a push? Meet your sales goals with this...

Be Part Of The Conversation

Be Part Of The Conversation

Is your customer response time lacking? Increase your customer...

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