Outsmart Instead Of Outspend Dealership Competitors

Is your competition spending lots of money on advertising?

If so, you can either try and outspend him or outsmart him. Spending your advertising money on the right channels will prove to be more effective than trying to match dollar-for-dollar with big spenders in your market.

On this episode of Think Tank Tuesday, Paul explains what channels you should be spending on in order to beat the competition.

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