Utilizing email in your marketing strategy is by no means a new idea. But, when starting out, you don’t always have the advantages available to you that an email tracking platform can offer— but you still need them!
Let’s be real— even those of us who have a fancy email platform to utilize still do business out of our Gmail accounts.
But then you can’t do things like…
🔴 Track email open rates
🔴 See who opened your emails & who didn’t
🔴 Schedule emails
Or so I thought— until I learned about Boomerang & Mail Tracker. These tools work with your existing email account to help you…
💚 Understand what emails get opened, and which don’t
💚 Maintain more control over your message
💚 Be more proactive in your sales conversions
💚 Curate better interactions with potential clients
Both tools offer FREE versions that be found at https://www.boomerangapp.com/ and https://mailtrack.io/en/
Test them out for yourself, but I personally find one to be more advantageous than the other. But you’ll have to watch today’s Hard Facts to find out my favorite!