The Importance of Online Reviews – 5 Tools for Online Reputation Management

Did you know 88% of all consumers research before they purchase and more importantly— 86% are influenced by the customer reviews they read!? That means nearly ALL of your customers are checking you out online before they buy, and if they read something they don’t like… there goes your chance.

Managing the reputation of your business online is paramount to ensuring the success of your business as a whole! Yet so few put in the time necessary to monitor what is being said about them online.

Lucky for us, there are plenty of great tools available that can help with this process. I’ve researched them all and found the top 5 tools for online reputation management & I’m sharing them in today’s Hard Facts!

1- Reputology: lets you review multiple rooftops under one primary account, so if you’ve got one more than one store you can keep you monitoring organized!

2 – ReviewTracker: notifies you about reviews you receive across the web, as well as provides segmented reporting so you can get the most out of your data!

3- Brand Watch: works as a social listening tool but has amazing benefits when it comes to analytics– like letting you view details about your reviewers.

4- Awareo: works differently in that it charts your positive and negative feedback allowing you to watch for correlations in your reviews.

5- Grade.us: allows for a multichannel review strategy while also offering options for soliciting more positive reviews.

These tools suit certain needs more than others and while they are all paid tools, they each feature a free trail version– so test them out for yourself & find what works best for you!

Learn more about these tools in today’s Hard Facts!

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