Do you have a brick & mortar biz but don’t know if your marketing is what’s bringing customers through the door? 🤔
Marketing, while heavily data and numbers driven, isn’t always easy to quantify. ➗✖➖➕
Attribution can be difficult to track as it’s not always easy to determine if your Facebook ad is what lead to the last ring of your register. 💰💰💰
Chances are— it had an influence; but the answer to our problem may lie in Beacon Tech.
With Beacons, we’re able to track footfall traffic that’s driven from our digital efforts! So for today’s Hard Facts, I wanted to share the discussion I had with Paul & Ashley on the subject.
(Not sure what a Beacon is? Ashley has you covered- check out 2:49) ⏩
SO— what do you think of beacon tech? 👍 Do you think it would be a valuable addition to your strategy, or is it just another tech trend destined to fade away? 👎