Google has a new robust analytic platform so you can handle all of your tracking needs. In addition to updates made to current tools, they released 4 new tools:
1) Site Test Optimizer 360
2) Tag Manager 360
3) Data Management Platform
4) Audience Center 360
Today on Hard Facts, Samantha covers all 6 tools that are included in the entire suite and how you can use them to benefit your business.
These tools will allow you to Identify and engage customers during those micro moments by delivering value quickly and at the right time before a customer moves on.
These improvements are important to note because understanding a customer’s journey and behavior is increasingly important in the customization of a company’s marketing strategy.
Watch the video now to ensure you’re ready to succeed with Google Analytics 360.